Good NumbersA GA4 audit for Shopify that checks your data against real orders.
We go through your GA4 property, tags and Shopify setup, match GA4 purchases to Shopify orders one by one, and give you a fix list in priority order.
- Order-level matching, not a settings checklist
- Read-only access
- Written report with a prioritized fix list
GA4 looks fine until someone checks it against Shopify.
Most GA4 problems on Shopify are silent. Reports still fill up, so nobody notices that purchases are missing, doubled or credited to the wrong channel.
- Missing purchases
- Often since a checkout change, a theme update or Shopify's move to Customer events.
- Duplicate purchases
- Two setups sending the same order, which inflates revenue and conversion rate.
- Direct and unassigned traffic
- Purchases sent without the right client and session IDs lose their source.
- Consent gaps
- Banners that block GA4 entirely or never send Consent Mode signals to Google.
What's included
Capture rate by day
GA4 purchases against Shopify online orders for the last 90 days, so you can see when and how much broke.
Order-level matching
Every Shopify order matched to a GA4 transaction ID, with missing orders grouped by payment method, device and source.
Tag and pixel inventory
Every source of GA4 events found: Customer events pixels, the Google and YouTube app, theme code, GTM and tracking apps.
Ecommerce event review
view_item through purchase checked for correct parameters, values, currency, items and transaction IDs.
Attribution check
UTM coverage, channel grouping, referral exclusions for payment gateways, and unassigned traffic.
Consent Mode review
Banner, Customer Privacy API and Consent Mode v2 signals verified in GA4 and Google Ads.
Property configuration
Data retention, filters, key events, Google Ads and Search Console links, and BigQuery export.
Prioritized fix list
Every issue ranked by revenue impact, with exact steps, so your team or ours can fix it.
How it works
- 1
Free tracking check
A quick first look at your capture rate to confirm a full audit is worth doing.
- 2
Read-only access
Shopify, GA4, GTM and Google Ads viewer access. Nothing is changed during the audit.
- 3
Audit and matching
We run the checks above and match orders against GA4 transactions.
- 4
Report and walkthrough
You get the written report and fix list, and we can implement the fixes at a fixed price if you want.
Common questions
Anything else, ask in the free check form or email hello@goodnumbers.io.
What is the difference between the free tracking check and a GA4 audit?
The free check measures how many orders each platform records and points at the biggest problem. The audit goes through every part of GA4 and the Shopify setup, matches orders one by one, and gives you a complete fix list.
Do you need edit access to GA4 or Shopify?
No. The audit runs on read-only access. Edit access is only needed if you ask us to implement the fixes.
Will GA4 ever match Shopify exactly?
No. Consent, ad blockers and orders that never touch a browser mean GA4 will always see fewer orders. A healthy setup usually captures 90% or more of Shopify online store orders, and the audit shows how close you are.
Does the audit cover Google Ads and Meta too?
It focuses on GA4, and it checks the GA4 to Google Ads link and conversion import. For Meta, see our Meta Conversions API setup service, or ask for both together.
How long does it take?
Usually five to seven business days from access to report for a single Shopify store.
Related guides
GA4 missing Shopify purchases? How to find the cause and fix it
A step-by-step diagnosis for Shopify stores where GA4 records fewer purchases than Shopify, including the August 2026 change that broke many setups.
TrackingWhy GA4 and Shopify revenue don't match (and how to fix it)
The 8 reasons GA4 shows different revenue than Shopify, how much of a gap is normal, and a step-by-step way to find exactly which orders GA4 is missing.
TrackingGA4 purchase event not firing after Shopify checkout extensibility
Shopify moved checkout tracking to Customer events. What broke, how to rebuild the GA4 purchase event as a custom pixel, and how to test it end to end.
Other services: Server-side tracking setupMeta CAPI setup
Start with a free tracking check.
We compare your Shopify orders with GA4, Google Ads and Meta and send you a written note: what's missing, what's duplicated and what to fix first. Read-only access, within 3 business days, no call needed.
Get a free tracking check