Good NumbersServer-side tracking and attribution
We audit and fix GA4, Tag Manager, Meta and Google Ads tracking, add server-side and offline conversions, and make sure every sale is credited to the channel that earned it.
Shopify and GA4 tracking, attribution and analytics
Your data is already there. We make it add up.
Good Numbers is the data and analytics agency for DTC brands. We fix your tracking, connect Shopify, GA4 and your ad platforms, and turn it all into numbers your whole team can run the business on.
- $20M+ revenue tracked
- 3-day free report
- 100% client success
Works with the 30+ tools you already run
Shopify
WooCommerce
GA4
Tag Manager
Google Ads
Meta Ads
TikTok Ads
Pinterest Ads
Snapchat Ads
Microsoft Ads
Reddit Ads
YouTube
Amazon
Stripe
PayPal
HubSpot
Salesforce
Mailchimp
BigQuery
Snowflake
Looker Studio
Power BI
Google Sheets
Search Console
Zapier
Make
Python
dbt
How much revenue can your ad platforms actually see?
Most browser-only tracking setups record somewhere between 70 and 90% of orders. Move the sliders to see what the gap means for your store.
Not sure? Compare GA4 purchases with Shopify orders for last month. Most stores land at 70 to 85%.
78%of sales visible to Google and Meta
- Revenue your ad platforms can't see
- $55K/month
- Ad spend optimizing on incomplete data
- $13K/month
- Your yearly blind spot
- $660K
An estimate, not an audit. The free tracking check measures your real gap from order data.
Sound familiar?
Most growing brands are spending real money on ads while making decisions on numbers nobody fully trusts.
Shopify says $48K. GA4 says $34K. Which one goes in the board deck?
Meta reports a 4x ROAS. The bank account doesn't agree.
Someone loses every Monday morning copying numbers into a spreadsheet.
We changed checkout apps and nobody noticed tracking broke for two weeks.
Every one of these is fixable, usually in weeks rather than months.
From three dashboards that argue to one you can trust.
Drag the handle. This is the difference between guessing which channel works and knowing.
After
Revenue, last 30 daysVerified against 1,284 ordersRevenue$48,210+12.4%
MER3.1+0.3
New customers412+9%
Tracking health97%Healthy
| Channel | Revenue | Spend | True ROAS |
|---|---|---|---|
| Meta | $21,740 | $10,350 | 2.1 |
| Google Ads | $14,980 | $4,610 | 3.2 |
| TikTok | $4,120 | $3,900 | 1.1 |
| Email and organic | $7,370 | - | - |
Before
Weekly_report_FINAL_v7.xlsx| Week | Shopify | GA4 | Meta | Diff |
|---|---|---|---|---|
| W38 | $11,920 | $8,410 | $15,300 | -29% |
| W39 | $12,480 | $8,960 | $16,020 | -28% |
| W40 | $11,640 | $7,880 | $14,880 | #REF! |
| W41 | $12,170 | ?? | $15,740 | #N/A |
Shopify$48,210Total salesGA4$34,18029% lower?Meta Ads Manager$61,940ROAS 3.4?HM
Head of Marketing#growth
Why is GA4 down 29% vs Shopify again? Which number do I put in the board deck?
Ask the agency??
Everything between your store, your ads and your numbers.
Four services that work on their own or together. Most brands start with tracking and grow into the rest.
Ecommerce data pipelines
Store, ads, email and CRM data pulled into one place automatically, from Google Sheets to BigQuery.
Shopify dashboards and reporting
Built around the decisions you make each week, not every metric that exists.
Fractional analytics team
We watch your numbers every week, catch breakages the day they happen, and tell you in plain English what changed and what to do about it.
Selected work
Recent audits and builds. Client names kept private, numbers kept real.
01 / 04
95% → 11%
A plugin update quietly broke purchase tracking
GA4 dropped from catching 95% of orders to 11% while Google Ads kept bidding. We pinned the cause to the exact day and confirmed the recovery.
02 / 04
8x
Two campaigns bidding on the same brand searches
A budget-capped brand campaign pushed brand searches into a competitor campaign at $9.50 a click instead of $1.14.
03 / 04
29%
Web revenue missing from GA4
Not a broken setup. Untagged links, in-app browsers and ad blockers. The fix was tagging, not an expensive rebuild.
04 / 04
Every sale
Phone orders credited to the ads that started them
Two stores, a CRM and a phone sales team, joined up so every order reaches Google and Meta as a conversion, daily.
How we work
Fixed scope and price agreed before any work starts. You own everything we build.
- 13 days
Free tracking check
A read-only look at how many of your orders GA4, Google Ads and Meta actually see, written up in plain English.
- 21 to 2 weeks
Fix
Tracking repaired across your store and ad platforms, with server-side and offline conversions where they matter.
- 32 to 3 weeks
Build
Your data connected in one place and a dashboard your team will actually open.
- 4Ongoing
Partner
We keep it accurate, watch it daily, and send you a short written read every week.
Your in-house data team, without the hiring.
Good Numbers is a data and analytics agency built for DTC brands that have outgrown spreadsheets but don't need a full analytics department yet.
01
Senior by default
Every engagement is led by an experienced analytics engineer from the first audit to the last dashboard. No handoffs to someone learning on your account.
02
You own everything
Every tag, pipeline and dashboard lives in your accounts. Logins and documentation come back to you, always.
03
Fixed scope, fixed price
You know exactly what you get and what it costs before any work starts. No hourly meters running in the background.
04
Plain English
Reports, alerts and handovers written so your marketing and finance teams can act on them, not decode them.
- $20M+
- Client revenue tracked
- 250K+
- Orders and customers synced
- 10+
- Platforms connected
- 100%
- Client success score
Most brands make six-figure ad decisions on numbers nobody has checked. We started Good Numbers to check them, fix them and keep them right.
Owais AlamFounderWent above and beyond. Premium dashboards across Shopify, WooCommerce, GA4, Search Console, Amazon, Klaviyo and CJ. Expert level analytics.
Questions
How much does it cost?
It depends on your stack and what's broken, so every project starts with the free tracking check. After that you get a fixed price for the fix and build, agreed before any work starts. Ongoing support is a flat monthly fee, and you can stop with 30 days notice.
What access do you need?
Read access to start: your store, GA4 and ad accounts. We only ask for edit access where we're fixing tracking, and every key and login goes back to you at the end.
We already have a dashboard. Is this still useful?
Usually, yes. The dashboard is often fine and the data underneath it isn't. The tracking check tells you which before you spend anything.
We use Triple Whale or Northbeam. Do we still need this?
Those tools model attribution, but they depend on your tracking being right and they don't tell you what to do next. We often work alongside them and check that what they report matches your orders.
Do you work with agencies?
Yes. We set up tracking and reporting for agency clients, white-label or under our name, so your team can show results it can stand behind.
Who owns what you build?
You do. Everything runs in your accounts, and you get a written handover covering how it works and what to do if something breaks.
What time zones do you cover?
We work with brands in the US, UK and Australia, with calls in your business hours and written updates in between.
Find out how far off your numbers are.
Tell us about your store. We'll reply within one business day with what we need for the free tracking check.
Prefer email? hello@goodnumbers.io