Good NumbersAbout Good Numbers
Good Numbers (goodnumbers.io) is a data and analytics agency for DTC ecommerce brands and the agencies that run their ads. We make Shopify, GA4 and the ad platforms agree, then build the data and dashboards a team can run the business on.
Who we are
Good Numbers was founded in 2026 by Owais Alam, a data and analytics engineer who fixes tracking and reporting for Shopify brands and performance marketing agencies. The same problems kept coming up: purchases missing from GA4, Meta claiming more revenue than the store made, and weekly reports rebuilt by hand from tools that disagree.
Good Numbers turns that work into a service. We are based in Karachi, Pakistan, and work remotely with brands and agencies in the United States, the United Kingdom, Canada and Australia, on their time zones.
Across client projects we have tracked over $20M in revenue, synced more than 250,000 orders and customers, and connected more than 10 platforms.
What we do
Tracking and attribution
GA4, Google Tag Manager, Meta Conversions API and server-side tracking set up so platforms match your orders.
Data warehouse and pipelines
Shopify, ad and attribution data in BigQuery on a schedule, reconciled across sources.
Dashboards and AI analyst
Custom dashboards and Looker Studio reports built on your warehouse, with an AI assistant on top.
How we work
Read-only first
Every engagement starts with read-only access. We only ask for more when we are fixing something, and every login goes back to you at the end.
Fixed quotes
Scope and price are agreed in writing before work starts, so there are no hourly surprises.
You own everything
Tags, pipelines, warehouses and dashboards are built in your accounts, documented, and yours to keep.
Plain English
Findings come with what they mean for the business and what to do next, not just a list of errors.
Talk to Good Numbers.
Start with a free tracking check, or tell us about a custom data build. Email hello@goodnumbers.io or follow us on LinkedIn.
Get a free tracking check